While Knott's advertising should emphasize what it in their park, it would be bold and interesting if they would also refer to what a great value their park is in contrast to Disneyland. I love Disneyland more than I like Knott's, but some direct competition from Knott's would be fun.
And I'd like to see Knott's attendance increase (though not at the expense of Disney's attendance) to reward all the work they've been putting into beautifying their park. Many Disney fans have complained about the increase in Disneyland's admission prices, but if 50,000 switched to Knott's Season Passes instead of a Disneyland APs for a year, Disney might notice. I wouldn't bet on Knott's getting 50K new long-term relationships though. At least not with oldies, but moldies rock (or any pop music) blaring throughout their otherwise superbly themed Ghost Town.