’It’s an opportunity for us to get consumers to sample some of our new products,'’ said Andrew Baldonado, Western region vice president of government affairs for Anheuser-Busch. ‘’The Winter’s Bourbon Cask Ale is a seasonal beer that we’re doing. The best way to introduce those new products to consumers is to be able to have them sample them.'’
Brewers, particularly small ones, already offer tastings at their own facilities in much the same way wineries do. Even Anheuser-Busch offers free tastings at its plant in Fairfield. But state law did not allow for beer samples beyond a brewer’s own tasting room.
The new law specifies that a beer tasting at a bar or restaurant cannot exceed eight ounces per person per day and that it must be served in a glass.