What is business texting? It is a way for you to quickly and easily communicate with your customers to develop a trusting relationship. One of the biggest trends in 2014 for marketing will be developing relationships. Every generation is different, so every year there are new ways to market to the young kids just barely turning 18 or 19. For the last little while, most companies have struggled with this because there was no sense of customer loyalty among young people. However, this has begun to change as the new young people begin to become your customers. Again, loyalty counts.

Developing loyal customers

The best way to develop loyalty among your customer base is to create a relationship with them. However, you won’t really have the time to sit down and talk to every person who walks through the doors. In fact, the people who walk in probably won’t have time to talk to you either. That is why it is essential to provide great customer service. If your customers feel like you care enough about them to take care of them when they are in need without making it more difficult than necessary, they will be back again and again.

Don’t waste time: develop relationships

It would not be worth your time or your customers’ time to call them individually. In fact, it might feel a bit of a nuisance. However, allowing them to text in any questions they may have and answering them will make your customers feel like you care about them. Offering a way for you to communicate with each other whenever necessary will build a relationship of trust between you and your client.

The problem is that you may not be able to afford to pay a customer service team to sit around and do the business texting for you. Instead, you can set up an automated business texting service. With the service, basic questions about store hours, customer service, or menu items will be automatically answered without you having to lift a finger. It means your customers feel like they are getting superb customer service with quick and polite responses without you having to actually pay for it.

A few examples

Here is how it works. Say, for example, your customer wants to know if you will still be open in an hour. They will text something like “what are your store hours” or “what time do you close.” The business texting system will recognize it is a question about store hours and will respond with a pre-determined message, such as “we are open from 9 am to 9 pm today.” Even responses as simple as “thank you” will get an automatic “you’re welcome” back without having to have a real person sending messages. Automatic machines are very impersonal and make a customer feel like you don’t care about them, but when it comes through text, they never know if it is automated or not. All they know is that they got the answer they want sent back very quickly. You will be able to develop better relationships with customers and build loyalty, all through quick and easy business texting.

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