Mars Chocolate North America Expands Marketing Partnership with Six Flags Entertainment -- GRAND PRAIRIE, Texas, Dec. 14, 2011 /PRNewswire/ --
GRAND PRAIRIE, Texas, Dec. 14, 2011 /PRNewswire/ -- Today Six Flags Entertainment Corporation (NYSE: SIX) and Mars Chocolate North America announced an expanded partnership agreement that will build on their successful three-year relationship through 2013.
Following Mars' first-ever M&M'S® Day at Six Flags in 2011, as well as successful SNICKERS®-sponsored Fright Fest events, the partnership extension will add TWIX®, 3 MUSKETEERS®, MILKY WAY®, DOVE® and COMBOS® to the roster of Mars Chocolate North America brands activating at Six Flags' properties around the country.
"We have enjoyed a very successful relationship with Mars Chocolate North America over the past three years, and are excited to expand our relationship," said David McKillips, senior vice president of corporate alliances and partnership marketing. "The addition of the other brands in the Mars Chocolate North America portfolio will foster new and creative promotions, as well as continue to provide thrilling experiences for our guests.
"Six Flags and Mars Chocolate North America will activate the integrated marketing partnership with several in-park and in-market promotional programs, including:
- Summertime consumer discount admission promotion with MILKY WAY® and 3 MUSKETEERS® Brands promoted throughout convenience store channels
- Six Flags featured as one of the grand prize sweepstakes prizes in a national consumer promotion with the TWIX® Brand; and
- MARS Chocolate North America advertising creative featured on Six Flags award-winning in-park media networks, including: Six Flags Television Network, Cool Media signage, ride sponsorship, spectacular Out-of-Home units, Six Flags online and mobile programs.