From what I've heard from a few insiders about why C33 is actually being 'sold' to P&R instead of continuing to be its own little business unit inside DL, I must disagree with Al's suggestion that it's simply to have the liquor license change so that everyone is under the same big umbrella to make operations run more smoothly. On the face of it, it sounds logical, especially once C1902 opens. However, if this situation with all the different departments handling liquor is as nasty as Al is claiming, then why wasn't the change made years ago? Why wasn't C33's ownership changed to P&R so that one big liquor license could be issued for the entire resort?
From the article:
Disneyland would have to apply for temporary liquor licenses good for one day only if a private corporate party was ever held after-hours in the park, and that old-fashioned process continued through the 1990’s and 2000’s with big events like Liz Taylor’s 60th birthday, the four huge Pirates movie premieres, or lavish parties bankrolled by wealthy companies like Microsoft. Only in 2009 did Disneyland finally apply for and secure a standing license to serve alcohol anywhere inside Disneyland at any time, although that practice is still reserved only for special after-hours events. But the new Disneyland license did not cover Club 33’s license on the books since ’67.
Of course it didn't cover C33's license, because C33 isn't 'owned' by DL. C33 is its own business unit (or was), just like WDI is its own business unit separate from the parks. That's why it needed its own license, even after DL got one.
But with Club 33 now opening a satellite location inside DCA, the club’s current license would not permit the movement of supplies of top-shelf liquor and expensive wine between New Orleans Square and Buena Vista Street, making the ordering and receiving of supplies for the smaller location in DCA particularly difficult.
Uh, isn't the new 'club' in DCA simply a private seating area in a public bar, that won't be entirely exclusive to C33 members? That's what I keep hearing. Which means that the new bar would be ordering its own liquor and wine, even without C33 members ordering drinks in their private seating area. And I highly doubt that C33 members sitting the private seating area will be the only patrons capable of ordering the top-shelf booze and high-end wine. Diners can order those at Napa Rose, right next door at GCH. If Napa Rose can offer top-shelf liquor and high-end wine, why can't Carthay Circle? Why does this stuff have to be exclusive to C33 members only? And why would it need to be transported from C33 to C1902, anyway? Why not just order the stuff on DCA's license as Napa Rose does on GCH's license? It's not rocket science.
Waiting many years to implement this license change simply because of Carthay Circle and the C33 members using the private seating area makes no sense, given that DCA has had a park-wide liquor license for over a decade. What does make sense, however, is that the liquor license change is happening at the exact same time C33 is being 'sold' to P&R and while membership dues and perks are going under radical reconstruction surgery.
C1902 will be opening soon, and now C33 is changing ownership from being its own business unit to being just another restaurant under P&R, with P&R execs deciding how to manage it. Tack on membership changes to C33 that would easily please an outside vendor interested in keeping costs as low as possible, and you have a perfect explanation for the changes.
This isn't simply about making liquor transportation between parks easier. This is about making more money through use of an outside vendor. Club 33 of old is no more. It's all about raking in as much cash as Disney fans are willing to part with.