What time is it?
If you're a preteen or teenager — or the parent of one — you probably know the answer.
It's seven days, a few hours and way too many seconds until the sequel to the surprise TV hit of last year, High School Musical
, airs on the Disney Channel on Aug. 17. Disney has given the movie's young fans a glimpse of what's to come by releasing What Time Is It
, the first music video from High School Musical 2
If you're not sure what this is all about, here's the score: High School Musical
is a pop culture and marketing phenomenon, innocent enough for the Disney Channel and cool enough to fuel a new generation's interest in musicals.
Since its premiere in January 2006, the original two-hour TV movie has been seen by roughly 160 million people, according to Disney. It has generated $500 million in sales of DVDs, soundtracks (it was the No. 1 album of any type for 2006) and other retail items. There has been a concert tour by the cast and a stage version that just opened in Chicago. An ice show premieres in New York next month. The movie also has inspired about 2,000 real-life high school musical productions, Disney says.
Now the question is: Can Disney catch lightning in a bottle again, and come up with a sequel as popular as the original?