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  1. #1

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    Disney announces Blu-ray title wave coming '08

    Disney Announces Blu-ray Title Wave Coming '08

    Source: Walt Disney Studios Home Entertainment
    August 18, 2007



    Walt Disney Studios Home Entertainment (WDSHE) announced Friday more innovations in the Blu-ray format with the studio's first ever Platinum Blu-ray release, the studio's first BD-Live title, and full motion picture-in-picture Blu-ray bonus features.

    The studio announced the first animated Platinum coming to Blu-ray will be the timeless treasure Sleeping Beauty. Releasing Sleeping Beauty on Blu-ray marks a milestone for the format as these titles are not released until a format has been proven both technologically and in terms of consumer acceptance - and Disney's animated releases in the past have been a major catalyst for any format's growth. Pinocchio's release on VHS and Snow White's release on DVD marked major growth milestones for both of those formats. The Sleeping Beauty Blu-ray Disc release will also include a virtual castle and multi-player activities - both utilizing the BD-Live technology.

    "The Platinum titles are the crown jewels of the Disney Studios and we do not take releasing them lightly on any format. The proven Blu-ray technology has allowed us to take our films to new heights, fully utilizing the larger capacity and interactive capabilities for an incredible all-new consumer experience," commented Bob Chapek, President of Walt Disney Studios Home Entertainment.

    In addition, WDSHE announced the special edition release of the action-adventure blockbuster National Treasure, which will become the studio's first BD-Live Blu-ray Disc title. In addition, the studio will bring two of its treasured family classics to Blu-ray Disc, Disney/Pixar's Finding Nemo and The Chronicles of Narnia: The Lion, The Witch and The Wardrobe, both of which will feature full motion picture-in-picture bonus features.

    "The strides that we've made with this format are just the tip of the iceberg and we are confident that consumers will be astounded by the level of entertainment that can only be achieved by using the maximum capacity of the Blu-ray Disc format. All of these wonderful titles will appeal to the ever growing Blu-ray market and we are extremely proud to offer these in the most pristine and robust presentations ever for Disney fans around the globe," continued Chapek.

    This exciting slate of Blu-ray Disc releases will begin with The Chronicles of Narnia: The Lion, The Witch and The Wardrobe in spring 2008, followed by National Treasure in summer of 2008 and culminating with Disney/Pixar's Finding Nemo and Sleeping Beauty in fall 2008.

    http://www.comingsoon.net/news/movienews.php?id=36456

  2. #2

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    Re: Disney announces Blu-ray title wave coming '08

    SWEET! I really think Blu-Ray is winning over HDDVD, true it has Heroes and The Matrix currently but they will come to the dark side!

  3. #3

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    Re: Disney announces Blu-ray title wave coming '08

    Disney Blu-ray mall tour aims for mass audiences



    By Susanne Ault -- Video Business, 8/21/2007
    AUG. 21
    Walt Disney Studios Home Entertainment is using a soft sell to convince families that Blu-ray Disc should be the new entertainment choice for Mom, Dad and the kids.

    With its national mall tour that kicked off at the Westfield Topanga center in Canoga Park, Calif., last week, Disney has engineered a splashy backdrop of about a dozen Panasonic high-def TVs running Blu-ray clips of Disney films and game bonus features. But executives say they mainly hope to explain the virtues of Blu-ray and the overall high-definition experience. According to the pitch, Blu-ray should be the obvious product choice when families are ready to upgrade their current DVD players.

    “Disney’s Magical Blu-ray Tour,” sponsored by Panasonic, primarily emphasizes the advanced clarity in sound and video over standard-definition DVD of such studio Blu-ray titles as Wild Hogs, Meet the Robinsons and The Guardian. So as not to confuse the singular Blu-ray message, presentations do not make direct comparisons with the rival HD DVD format.

    “It’s great if they buy a Blu-ray player immediately, but our intentions are not as ambitious,” said Disney president Bob Chapek, who attended the event on Friday. “We want to demystify technology so it’s understandable to the non-early adopter consumer. BD will be the successor to DVD, so now we are thinking beyond early adopters and focusing on mass audiences.”

    Up until this weekend, Blu-ray did arguably boast significant momentum, with titles selling twice the amount of HD DVD software in many stores. The horse race is now muddied by the decision of Paramount Home Entertainment and DreamWorks Animation to release titles exclusively on HD DVD.

    Still, Disney attracted attention to its display, where studio spokespeople said the 25-seat presentation area was at capacity during showings running twice every hour on Friday. After Sunday, the tour moves to South Coast Plaza in Costa Mesa, Calif., and will eventually make a total of 18 stops.
    http://www.videobusiness.com/article/CA6470791.html

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