"Where Dreams Come True" portrait series December teaser ad

[ALIASd]

Disney's dazzling 'Dreams' - USA TODAY 1/26/07
http://www.micechat.com/forums/showt...+david+beckham

[FrumiousBoojum]

Hmm... do we know who the photographer of this series will be? Annie or another?

[MasterGracey]

...Yawn.

[ALIASd]

Hmm... do we know who the photographer of this series will be? Annie or another?

The series photographer is Annie Leibovitz.

In addition to the three debut images, Disney Parks has commissioned more images by Leibovitz that will feature other celebrities in classic, Disney fairy tale settings.

Stars Play Out Disney Park Fantasies In New Images
Unveiled by Annie Leibovitz
Photography Featuring Scarlett Johansson, Beyoncé and David Beckham
Kicks Off Disney's 'Year of a Million Dreams'

http://corporate.disney.go.com/corpo...rks012607.html

[Tannerman]

I really don't see how this campaign makes any sense at all. Just seems like cash being spent on advertising that doesn't really target a specific demographic.

[MasterGracey]

I agree Tannerman. Additionally, I don't see what the point of having a teaser ad for an ad is. I mean.... seriously?! Are we supposed to be wetting ourselves in anticipation, wondering what actor, singer, or sports star Disney paid outrageous sums to to pose for another pointless print ad? Come on!

It's ridiculous. The first set of pictures were nice, sure, but really wholly unnecessary. We should be getting teaser advertisements for the next big theme park attraction. Not teaser ads for the next big theme park advertisement.

Absolutely ridiculous. Jay Rasulo needs to get a reality check, ASAP.

[ALIASd]

From Disney's dazzling 'Dreams' - USA TODAY 1/26/07

Recruited by Disney to promote Disneyland and Walt Disney World's Year of a Million Dreams campaign, Leibovitz persuaded her famous friends to dress up as classic Disney characters. The first images in this ongoing series will appear in the March issues of Vogue, Vanity Fair, W, GQ, Conde Nast Traveller, Cookie and The New Yorker.

Based on the print choices above (which we'll assume they will at least mirror these ad buys with the second round) I believe they're doing two things:

-"introduction" marketing and overall positioning the resorts to a higher-end clientele, not the average tourist or us passholders.

(Perhaps it has worked to some degree, see: [News] - WDW ranked #1 in Customer Satisfaction
http://www.micechat.com/forums/showthread.php?t=75378)

and

-securing really nice original artwork for their administrative offices and for big-ticket advertisers and promotional partners

Here's another note on the continuing campaign:

Leibovitz, who will soon dress another set of celebrities as Peter Pan, Tinker Bell and Little Mermaid Ariel,

http://www.micechat.com/forums/showt...+david+beckham

[knittingknerd]

I like those ads. Okay I didn't like Beyonce as Alice because I don't like Beyonce, but they're pretty and you just look at them and go "ohhh pretty. "

[ALIASd]

Enlarge
By Annie Leibovitz, Disney
Rachel Weisz the fairest one of all as Snow White in the latest addition
to the Disney Million Dreams campagin shot by photographer Annie Leibovitz.


First look:
Stars step into Annie Leibovitz's Disney fairy tale


By Cindy Clark
USA TODAY
October 31, 2007

Who's the fairest of them all?

When Disney asked that question, actress Rachel Weisz's name came up.
She's among the latest celebrities to be featured in the Year of a Million Dreams celebration, which launched in January and has been extended through 2008.

Photographer Annie Leibovitz captured Weisz as Snow White, tennis star Roger Federer as King Arthur, Julie Andrews as the Blue Fairy from Pinocchio and Abigail Breslin as Fira from Disney Fairies. They join previous subjects Scarlett Johansson as Cinderella, Beyoncé as Alice in Wonderland and David Beckham as the Prince from Sleeping Beauty.

Leibovitz says the actors "take these parts very seriously. They all come in having watched the movie and are prepared." By the end of the shoots, she finds, "they have such a good time playing a role that they don't want to take the clothes off. They want to walk around for a little while."

The ads will appear beginning in November as 14-page inserts in select Condé Nast magazines.

http://www.usatoday.com/life/people/...terstitialskip

[MasterGracey]

Am I the only one who thinks Weisz looks like a dude in drag in the photo?