Disney Online Sweeps the Web Marketing Association’s 2007 ‘WebAwards’

Disney.com XD Named “Best of Show” Among All Entries

NORTH HOLLYWOOD, Calif.--(BUSINESS WIRE)--Disney Online, part of the Walt Disney Internet Group and home to Disney.com, the No. 1 family destination on the Internet, has received numerous WebAwards recognizing its suite of Web sites and premium online entertainment products. Disney.com XD, the highly interactive broadband centerpiece of the new Disney.com, received the coveted “Best of Show” award, beating out more than 2,400 other entries for the top honor. Entries were judged on design, copy writing, innovation, content, interactivity, navigation, and overall use of technology.

The Web Marketing Association, which selects the WebAward winners, described Disney.com XD as “an online entertainment experience that’s designed for how kids want to use the Internet. It’s broadband entertainment taken to the next level.”

Disney Online WebAward wins include:
  • Disney.com / Disney.com XD (www.disney.com/dxd) -- Best of Show, Best Design Web site
  • Disney Family.com (www.family.com) -- Design Standard of Excellence, Family Standard of Excellence
  • Playhouse Disney Preschool Time Online (www.preschooltime.com) -- Education Standard of Excellence, Entertainment Standard of Excellence
  • Disney’s Toontown Online (www.toontown.com) -- Outstanding Web site
  • Disney’s Game Kingdom Online (www.gamekingdom.com) -- Outstanding Web site
In addition to its WebAward recognition, Disney.com was recently honored as one of the top five sites on AdweekMedia’s 2007 Digital Hot List. The site also broke its all-time traffic record in August 2007, according to Nielsen//NetRatings data, receiving a record 23.03 million unique visitors, an increase of 24 percent above a year ago and 12 percent over July 2007.

Disney.com includes exciting new features for Disney fans of all ages. The new Disney.com is a result of a company-wide effort to create a broadband-centric, category-breaking online experience that delivers highly customized entertainment offerings appealing to a broad audience of kids, parents and Disney fans. In addition to being the online gateway to all things Disney, the new site, using the latest technologies, brings together community, customization, and a vast array of compelling content to create a truly unique experience online.

About Disney Online
Disney Online (www.disney.com), a division of the Walt Disney Internet Group, produces the number one kids’ entertainment and family community destination on the World Wide Web. Launched in 1996, Disney.com is the online gateway to all of the company’s Disney-branded entertainment initiatives, providing comprehensive access to, and information about Disney movies, travel, television, games, mobile, music, shopping and live events. Disney.com also features Disney.com XD, a highly interactive broadband experience, that lets Disney.com guests create their own customized online channel with games, videos, music, and chat - all of which can be enjoyed simultaneously in an immersive environment.

In addition, Disney Online develops and publishes a range of online products and services including Disney’s Toontown Online, Playhouse Disney Preschool Time Online, Disney Game Downloads, Disney Game Kingdom Online, Disney Connection and Hot Shot Business.

The Walt Disney Internet Group (WDIG) is a unit of The Walt Disney Company (NYSE: DIS).

About the Web Marketing Association
The Web Marketing Association is working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of Website development and marketing on the Internet. Since 1997, the Web Marketing Association’s annual WebAward Competition has been helping interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its eleventh year, the WebAward Competition has become the premier award event for Web developers and marketers worldwide.
Source: Business Wire