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    Radio Disney and mDisney Launch Suite of Mobile Offerings

    Radio Disney and mDisney Launch Suite of Mobile Offerings

    Listeners Can Now Interact Directly with Radio Disney Via Mobile Text and Listen to Favorite Songs on Their Mobile Phone

    Burbank, April 17, 2008 Radio Disney, the #1 radio network for kids and families, launches a new Radio Disney Mobile Web site and texting program developed in conjunction with mDisney, a part of the Walt Disney Internet Group. The new Radio Disney Mobile Web site allows users of web-enabled mobile phones to receive fast delivery of Radio Disney information and services including the ability to listen to Radio Disney, see the last ten songs played on Radio Disney, find local Radio Disney stations, send shout-outs, request songs, view Radio Disney's Top 30 and take a Radio Disney quick poll.

    "With over 40% of tweens in the U.S. having mobile phones, it is important for Radio Disney to provide a mobile touchpoint for our core audience. The Radio Disney Mobile Web site and texting program provides our listeners a new way to interact with Radio Disney wherever and whenever they want," stated Michael Peterson, Executive Director, Digital Distribution, Radio Disney.

    Larry Shapiro, Executive Vice President, mDisney continued, "The new Radio Disney Mobile Web site is the perfect example of how we can leverage extremely popular content on the mobile platform to create new and compelling entertainment for Disney fans. This site is one of the first of what will be a long line-up of compelling mobile Web sites built around key Disney franchises and content offerings."

    The new texting program will allow users to interact with Radio Disney via a shortcode 347639 (DISNEY). Listeners will now be able to text the following terms to 347639 for various entertainment options:
    • RADIO to visit the Radio Disney Mobile Web site
    • SHOUT to send a shout out
    • LISTEN to listen to Radio Disney
    • REQUEST to request a song
    • TOP30 to access the top 30 songs currently on Radio Disney
    Radio Disney is the #1, 24-hour radio network devoted to kids, tweens and families. Kids help pick the music that is played and are encouraged to interact via a toll-free phone line to the Radio Disney studio. The network's current playlist, driven by listener requests and representing major record labels, includes recording artists Miley Cyrus, Hannah Montana, Jonas Brothers, Corbin Bleu, Taylor Swift, Jordin Sparks, Chris Brown, Aly & AJ, The Cheetah Girls, Colbie Caillat and Carrie Underwood. The network is available to 97% of the U.S. which includes over 50 terrestrial radio stations. It is also available via RadioDisney.com, XM and Sirius satellite radio, iTunes Radio Tuner, XM/DIRECTV and mobile phones. Radio Disney has a sister network in Latin America. Its brand extensions include multiple Radio Disney Jams CDs from Walt Disney Records and iTunes Music Store offerings.

    mDisney publishes Disney-branded mobile games, graphics and tones based on popular Disney characters and franchises such as Hannah Montana, Pirates of the Caribbean, High School Musical and Disney Fairies to major North American wireless carriers. mDisney also recently launched mobile Web site that allows users to access the world of Disney on their cell phones and will soon be connected across platforms with Disney.com, the No. 1 site on the Internet for kids and families. The site can be accessed by texting the word MOBILE to 347639. Additionally, mDisney works closely with Walt Disney Studios, Disney Channel, Walt Disney Studios Home Entertainment, Walt Disney Records, Radio Disney, Disney Interactive Studios and Disney Live Events to create unique mobile entertainment and content for key initiatives around The Walt Disney Company.
    Source: Walt Disney Internet Group
    Last edited by disneytim; 04-19-2008 at 12:08 PM.

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