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  1. #1

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    Jack I. Box hit by Bus! Rebranding Jack in the Box?

    Anyone see this? http://www.youtube.com/watch?v=http:...eature=related

    I really hope they aren't killing off Jack. I noticed that the new JiTB that is opening near my work uses their new logo:


    I hope that this is some sort of rebanding project - while keeping Jack. He's been my favorite corporate character.

  2. #2

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    Re: Jack I. Box hit by Bus! Rebranding Jack in the Box?

    Man....That's sad. Think about Jack Jr. What's he going to do now?
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  3. #3

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    Re: Jack I. Box hit by Bus! Rebranding Jack in the Box?

    the Box wouldn't be the same without him....i might give up my mystery meat tacos from there if he's gone:|
    Will there be screams when the sun sets,
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  4. #4

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    Re: Jack I. Box hit by Bus! Rebranding Jack in the Box?

    Sorry, those commercials are way too creepy. I'm all for killing him off.
    Good morning, son
    In twenty years from now
    Maybe we'll both sit down and have a few beers
    And I can tell you 'bout today
    And how I picked you up and everything changed
    It was pain
    Sunny days and rain
    I knew you'd feel the same things...





  5. #5

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    Re: Jack I. Box hit by Bus! Rebranding Jack in the Box?

    I thought the commercial was great.

    Maybe they are making a whole new line of food catered to people who eat through a straw???


  6. #6

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    Re: Jack I. Box hit by Bus! Rebranding Jack in the Box?

    I don't know, but the Mini Sirloin Burgers commercial cracks me up every time:

    http://www.youtube.com/watch?v=http:...?v=Ut0WDb-xzks
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  7. #7

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    Re: Jack I. Box hit by Bus! Rebranding Jack in the Box?

    I hope they keep him! Their commercials have been great since they brought him back.
    <o>

  8. #8

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    Re: Jack I. Box hit by Bus! Rebranding Jack in the Box?

    Sounds like a social media campaign to make people demand that the company keep Jack (which I'm sure they would do anyway). May just be really smart marketing.
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  9. #9

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    Re: Jack I. Box hit by Bus! Rebranding Jack in the Box?

    We don't have Jack in the Box here but I see their commercials on TV here sometimes. Weird.

  10. #10

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    Re: Jack I. Box hit by Bus! Rebranding Jack in the Box?

    Quote Originally Posted by aimster View Post
    We don't have Jack in the Box here but I see their commercials on TV here sometimes. Weird.
    Like Sonic out here. Mocking... mocking...
    Good morning, son
    In twenty years from now
    Maybe we'll both sit down and have a few beers
    And I can tell you 'bout today
    And how I picked you up and everything changed
    It was pain
    Sunny days and rain
    I knew you'd feel the same things...





  11. #11

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    Re: Jack I. Box hit by Bus! Rebranding Jack in the Box?

    Quote Originally Posted by elly View Post
    the Box wouldn't be the same without him....i might give up my mystery meat tacos from there if he's gone:|
    I love JiB tacos. I know they are made from meat of questionable origin. But I loves 'em. I call them dog meat tacos, because they remind me of Alpo. It's the only really disgusting thing I like and since I rarely eat them, I think it's all right.

    Quote Originally Posted by pixie chick View Post
    I hope they keep him!
    Me too.

    Quote Originally Posted by Dustysage View Post
    May just be really smart marketing.
    Fingers crossed, I hope so!

    The only way I'd be happy with Jack being replaced is if we could have Rodney Allen Rippy back:
    http://www.youtube.com/watch?v=http:...?v=8zS5yDj4n-M
    But he's all grown up now, so I want Jack to stay.

    (How does Jack do it? He never ages!)











  12. #12

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    Re: Jack I. Box hit by Bus! Rebranding Jack in the Box?

    Harder, better, faster, stronger.

  13. #13

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    Re: Jack I. Box hit by Bus! Rebranding Jack in the Box?

    They did a campaign of blowing up the Jack In The Box that you ordered into, in the early eighties. Later, they came back with this guy. I'd prefer bringing back the original to keeping this guy going. His "playing dumb" has never been a great appeal.
    Maybe they're making cuts like every other business and "his head has gotten too big" along with his demands while on set for the commercials.


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  14. #14

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    Re: Jack I. Box hit by Bus! Rebranding Jack in the Box?

    I love Jack and his silly commercials! I heard somewhere that the taco meat is soy. "Soy" not soylent green!
    I want my cake back!

  15. #15

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    Re: Jack I. Box hit by Bus! Rebranding Jack in the Box?

    This is a brilliant ad campaign. Now click on this site to see the continuing saga of what is happening since he got hit by the bus. (and yes I think it has something to do with the new logo they are introducing)

    I also just get a big kick out of the mini sirloin burgers.

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