40-plus years of "you give us 22 minutes, we'll give you the world" officially comes to an end tomorrow at 980 KFWB...the new home of Dr. Laura Schlessinger in LA.
There was a time when the LA radio market could support two all-news stations. But no longer, especially with the stations housed right next to each other now in facilities in a high rise on the Miracle Mile.
This, from the FOX News site:
Full story here.A fabled radio station with a four-decade tradition of 20-minute newscasts enters a new era Tuesday, when KFWB delivers an 18-hour dose of advise from radio maven Laura Schlessinger.
The station is transitioning from an all-news format to a news-talk schedule that may put an end to one of the longest-running slogans in Los Angeles broadcast history: "you give us 22 minutes and we'll give you the world."
KFWB plans to ditch the all-news format and leave that niche to its CBS corporate sister, KNX . The two stations had slugged it out for decades until Westinghouse Broadcasting, then the owner of KFWB, bought the CBS radio stations in the 1990s and the companies were merged back together.
In the past, I've done sports and traffic for both stations. Since KNX has a much stronger signal, it was determined that they'd stay all news (although good luck finding an all-news station now on Saturday or Sunday when KNX has a three hour food talk block each day).
The end of an era, indeed.