They are something the company used to do a few years ago. Free plastci goodie bags for trick or treat that had full color ads for upcoming movies. Then they stopped this, right after Brother Bear I think. Today, in the LA Times, you will find a free plastic goodie bag with Chicken Little on one side and Chronicles of Narnia on the other. I like these as they have nice poster artwork on them and are fun to save. This, to me anyway, is one of the "Little Things" that have been missing for awhile. I hope they continue this. Now, why doesn't WB do something like this for Harry Potter? Halloween is the perfect time to place things for Harry and the gang. They could have done this with the Daily News and other local papers like that if the Times already has an exclusive with Disney.