Apple vs. Apple suit starts with a disco beat By Jennifer Quinn, Associated Press

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LONDON As a disco beat filled a British courtroom Wednesday, the Beatles' Apple Corps record company asked a judge to force Apple Computer to remove its Apple logo from the popular iTunes Music Store.

"Apple Computer can go into the recorded music business in any way they want. What they cannot do is use the Apple (trade)mark to do it," Apple Corps counsel Geoffrey Vos said in his opening statement.

Vos took the courtroom on a virtual tour of the iTunes Music Store to demonstrate how it works and to show Judge Edward Mann how often the Apple Computer logo pops up.

"If you click on the disco section which I'm sure would be your lordship's immediate choice you'll see a list of tracks," Vos said to laughter.

Of 3.7 million songs available at the store, Vos chose Le Freak, the 1978 disco hit by Chic. After the chorus echoed through the courtroom at London's Royal Courts of Justice, Vos argued the Apple Computer logo was "intimately connected" with the music store.

Apple Corps, founded by the Fab Four in 1968, wants Apple Computers to drop the trademark apple from the iTunes Music Store, and is also asking for damages, though a monetary figure has not been named.