I recently stopped at the gas station and really felt like I was being taken advantage of. I wanted to post my story here and see if anyone else has ever experience this before because it did not seem fair.
Upon pulling up to the station (a national chain, i won't mention) I notice the price per gallon is the average price at the time 2.99 per gallon, the same as all the other stations i passed by. After I began pumping, I noticed the price per gallon on the pump and it was 3.09, thinking maybe i choose the wrong grade of gas or there was an error with the pump. I reread the sign out front and in smaller print it reads 2.99 cash customers only 3.09 debit or credit customers (and it was the same for all 3 grades of gas).
First of all we all have a hard enough time with the increased gas prices, but how does the increasing cost of gas affect the cost of processing credit card transactions per gallon no less. What it cost the company to run any card is not much at all, so why do they get to charge 10 cents extra per gallon, per customer. Just a few years ago when nearly every station in the country upgraded their pumps to allow customers the convience to pay at the pump, electronic payments were the preferred method. So why now gouge those very customers for that convience. Electronic payments are actually less work and risk for them too, it minimizes the risk of cash theft by employees and in hold up situation, less work for the cashier when they cash out the register and eliminates the potential for customers taking off without paying.
Even before this most recent hike in gas prices this location did not have separate prices for cash and credit customer so why all of a sudden. Also I am not talking about all the stations in the area or even other stations owned buy this same chain, this is just one particular location. I am considering reporting this to the BBB but don't know if it will do any good.