I'm writing an essay on how through its rapid commercialization and expansion, the walt disney co. lost the values and visions upon which it was founded.
does anybody have any good ideas or sources for this topic?
also, i remember seeing a graph a few years back showing how following walt's death, the ticket prices at disneyland began its rapid climb to where it is today. does anybody remember that? or know how i can find it?
is there anybody that comes to mind which you think would be a good subject for an interview, and would be willing to do one? (the person must be, or have been professionally affiliated with the company, or must be a proffesional i.e. a market analyst, etc...)?
any ideas at all supporting my thesis, would be greatly appreciated. thanks in advance!
p.s. and by "lost its values", i mean that it no longer values wholesome family entertainment as it used to. it now makes decisions with profit and the bottom line as the main motivator. it now produces many entertainment offerings that are not at all family oriented. just whatever walt himself would have never done with his company. (i hope that makes sense)