That's what Disney is counting on. Having just celebrated her 14th birthday, Cyrus is at the center of a synergistic whirlwind of guest appearances, concert dates and recording sessions aimed at hyping Hannah Montana
. She's performing in several cities as opening act for The Cheetah Girls — a made-by-Disney tween-targeted girl group — on their 40-city tour. She rode a celebrity float in the Macy's Thanksgiving Day parade before returning to Los Angeles to start production on the series' second season.
Since its March debut — which drew 54 million viewers and was the biggest premiere in the cable channel's 23-year history — Hannah Montana
has become the most popular show on television among pre-teen girls ages 9 to 14 and is consistently watched by more kids ages 6 to 11 than any other TV series. The Hannah Montana
soundtrack, which features Cyrus performing eight songs, debuted at number one on the Billboard Top 200 chart several weeks ago and is still holding its own in the top five. There are Hannah Montana
fan clubs, web sites, mobile phone clips, branded apparel, and a movie isn't far behind.