CARSON, CA UNITED STATES
CARSON, Calif., July 11 /PRNewswire/ -- Today, adidas and the LA Galaxy of Major League Soccer (MLS) launch the newly redesigned Galaxy team uniform and logo for the 2007 season. This is the first re-branding that the franchise has undergone in their twelve year history, timed with the Galaxy's recent signing of international soccer star, David Beckham. adidas and the LA Galaxy worked closely with SME Brands to develop the new logo.The LA Galaxy will debut their new primary jersey when they take on Chelsea FC in the World Series of Football tournament, July 21st at The Home Depot Center on the campus of California State University -- Dominguez Hills in Carson, Calif.
"We wanted a classic and clean look that would stand the test of time, something that generations of players and fans would wear with pride on and off the field," said LA Galaxy President and General Manager Alexi Lalas. "We strived to create a jersey with an eye to the future and a nod to the past. With adidas and SME we were able to achieve all of this and more."
The new adidas uniform features the LA Galaxy "Quasar" crest as a woven badge on the jersey with two embroidered stars representing their two MLSCup championships, accompanied by the adidas three stripes down the sleeves. The uniform also highlights the new LA Galaxy team colors, collegiate navy, gold and white. "A Quasar is the heart of a galaxy and generates incredible light and energy," added Lalas. "Our crest shows a Quasar shining brightly in a deep blue California sky. It illuminates the initials "LA", used globally torefer to our City of Angels. The color gold honors the Galaxy's proud history and tradition in the Golden State."
AEG President and CEO Timothy J. Leiweke, MLS Commissioner Don Garber,LA Galaxy Head Coach Frank Yallop and Lalas will present David Beckham with his personalized LA Galaxy uniform at 10am PT on Friday, July 13th during the official presentation at The Home Depot Center.
"We're thrilled to be partners with LA Galaxy, MLS and David Beckham at such an exciting time in U.S. soccer," said Antonio Zea, Head of Soccer for adidas America. "The worldwide demand for the new Galaxy jersey is a strong indicator of the relevance that MLS, it's teams and athletes are building on a global scale."
The latest in adidas apparel technology is featured in the Galaxy kitincluding ClimaCool(TM) and FlowMapping(TM) technologies, which allows heat and sweat to escape the body and is proven to reduce fatigue and dehydration. The jersey also features ForMotion(TM) technology, engineered to fit an athlete's body in motion through 3-dimensional design and by flattening the seams to reduce irritation.
The official adidas LA Galaxy licensed product range includes replica home, away and training jerseys ($65), as well as a variety of apparel and training gear, available in key retailers nationwide starting July 11,2007.
adidas is the official sponsor, supplier and licensee of all thirteen Major League Soccer teams as a part of the long-term partnership signed between adidas, MLS and Soccer United Marketing in 2004. adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sportsbrand in the world. Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok, TaylorMade and Rockport.