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  1. #1

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    Red Face Naming a new laundry detergent

    Hi everyone!

    I'm in an advertising class and our first project is to design a new liquid laundry detergent. These are the criteria:

    - market to women ages 35 to 49
    - low in phosphates and ingredients harmful to environment
    - no artificial scents
    - highly concentrated

    What I've been struggling with is a brand name. It needs to be simple enough to convey the brand, while still being creative.

    Feel free to throw out any words you associate with laundry, liquid detergents, water, washing, etc. etc. etc.

    Thanks to everyone for helping me brainstorm!

  2. #2

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    Re: Naming a new laundry detergent

    Soylent Clean!

  3. #3

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    Re: Naming a new laundry detergent

    Quote Originally Posted by DarthDucky View Post
    Soylent Clean!

    I'd buy that. But I think this is to be marketed to women ages 35 to 49, not geeks.

  4. #4

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    Re: Naming a new laundry detergent

    Just Plain Clean

  5. #5

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    Re: Naming a new laundry detergent

    Name it "Gato."

    Because in spanish, Gato means cat. Cats always clean themselves. Our clothes could be as clean as a cat.

    I'd buy some Gato Laundry Detergent.

    But seriously, name it "Vibrant" or something .

  6. #6

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    Re: Naming a new laundry detergent

    Rivulet Wash

    A rivulet is a body of water (like a stream) - where humans wash their clothes when no other method is available. Very natural and friendly to the environment.
    "But every night, when it gets dark
    and the stars come out,
    I'll look up on her behalf.
    I'll look up in the sky and think of you."






  7. #7

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    Re: Naming a new laundry detergent

    Quote Originally Posted by TraceCub View Post
    Rivulet Wash

    A rivulet is a body of water (like a stream) - where humans wash their clothes when no other method is available. Very natural and friendly to the environment.
    Well you see Soylent Clean is better, as it lowers the number of what hurts the environmet the most.

  8. #8

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    Re: Naming a new laundry detergent

    cat clean ?!?!? ugggghhh! That's worse than Soylent Clean!

    this reminds me of the Brady Bunch episode where Alice wins
    a jingle contest for a laundry detergent.

  9. #9

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    Re: Naming a new laundry detergent

    Crystal Spring

  10. #10

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    Re: Naming a new laundry detergent

    Soothing Stream Laundry Detergent
    Quote Originally Posted by aashee
    When someone takes a dump in my bathroom and doesn't turn on the fan, I don't need to prove who crapped. I already know it stinks.


    VMK Name:IAnglez





  11. #11

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    Re: Naming a new laundry detergent

    Clenz Laundry Detergent

  12. #12

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    Re: Naming a new laundry detergent

    I clean your clothes so good I don't need a name!
    Har har har

  13. #13

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    Re: Naming a new laundry detergent

    Cleanique

  14. #14

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    Re: Naming a new laundry detergent

    Unscented Enviroclean

  15. #15

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    Re: Naming a new laundry detergent

    "Sexy Clean"
    (because it seems that everyone wants to be sexy these days - so why not market that!? )

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