I'm in an advertising class and our first project is to design a new liquid laundry detergent. These are the criteria:
- market to women ages 35 to 49
- low in phosphates and ingredients harmful to environment
- no artificial scents
- highly concentrated
What I've been struggling with is a brand name. It needs to be simple enough to convey the brand, while still being creative.
Feel free to throw out any words you associate with laundry, liquid detergents, water, washing, etc. etc. etc.
Thanks to everyone for helping me brainstorm!