So they charge you upwards of 25-50% in service fees and then stick it to you with the hard to get tickets. Absolutely ridiculous.
For one of the first times since completing its acquisition of TicketsNow, Ticketmaster has begun scalping tickets by directing fans of a sold out show to its TicketsNow auctions.
TicketNews.com reports that people who were looking for tickets on Ticketmaster, are now being directed to TicketsNow, a move that some ticket brokers feared when the acquisition was approved by the federal government in February.
Radiohead purchased ads in print and on radio to promote the sales of their concert tickets on Ticketmaster, but after those tickets are sold out on Ticketmaster, customers using the Ticketmaster website see a page with options (screenshot at ticketnews.com), with the “Find Tickets” link directing customers to TicketsNow, which is listed as Ticketmaster’s “partner site.” However, TicketsNow is a secondary ticket seller owned by Ticketmaster.
Ticketnews.com reveals that a source close to the situation, who requested anonymity, a TicketsNow executive helped assist with the sale of more than $1 million worth of Radiohead tickets on the TicketsNow website, which at a margin of 25 percent allowed TicketsNow to generate a gross of more than $250,000 from the deal.