NEW YORK, Aug. 28 /PRNewswire/ -- Disney Publishing Worldwide will unveil to the world today its eagerly awaited novel, Fairy Dust and the Quest for the Egg, by Newbery Honor-winning author Gail Carson Levine. This new illustrated novel for girls ages 6-10 builds upon the enormous popularity of Tinker Bell and the Walt Disney Company's heritage of more than 75 years of creating fairy tale magic. The book is the cornerstone of Disney Fairies, a new franchise from The Walt Disney Company. Fairy Dust and the Quest for the Egg launched with an enormous one million copy printing in 45 countries -- and was translated into 32 languages -- and will be supported by a one million dollar marketing campaign, extraordinary in the world of children's publishing.
The world of Neverland in J.M. Barrie's Peter Pan serves as the inspiration for Fairy Dust and the Quest for the Egg, which introduces a new group of fairies, each with a personality that will appeal to young girls -- from feisty, big-hearted Tinker Bell to the newest fairy, Prilla, to Mother Dove, the wisest creature in Never Land.
The launch event, which will be held at Downtown Disney in Anaheim, California in the year of Disneyland's 50th anniversary, will re-introduce hundreds of girls and their parents to Tinker Bell and her world of fairy friends. Ms. Levine will read an excerpt from the book in a magical fairy environment while David Christiana, the critically acclaimed illustrator, will bring her words to life. During the event, Disney will introduce a new Disney Fairies collectors' pin and exclusive lithograph of one of the book's illustrations, as Ms. Levine signs books for her young fans.