Interview: Disney Resort Chairman Jay Rasulo - Around Disney - OCRegister.com
Adam Townsend of the OC Register had a chance to interview the Disney Parks and Resort Chairman, Jay Rasulo this morning.
More of the interview can be found at the link above.
Q: So how is this promotional campaign different from what Disney does every year?
A: First of all, historically, most of our celebrations have focused on Disney milestones. This is a celebration that focuses on milestones in our guests’ lives.
Secondly, this is a program that will be noticeable the second you come into the park. There will be banners — “Celebrate today” — that will kind of give the guests a whole festive sense of arrival. Cast members will also receive special training. There will be parade stops when they call out “everybody who’s celebrating a birthday, come into the parade,” and other entertainment events.