It was reported that ESPN had bid $125 million for rights to broadcast the NCAA Division I College Football Bowl Championship Series on the cable channel. Turns out that was for just one year. They actually bid $500 million to get the rights for four years… and guess what? They won.
That’s a lot of money, I hope it pays off.
At the Disney blog by John Frost
Disney’s ABC/ESPN is now the home for College Football Bowl Championship Series | The Disney Blog
That's a lot of money