Disney, Media-One Launch Television Channel In Russia
December 16, 2008
The Walt Disney Company, through one of its subsidiaries, and Media-One Holdings Limited, a broadcaster operating assets in the regions of Russia, are forming a joint venture to launch a Disney-branded television channel in Russia.
The joint venture plans to launch the new family-oriented entertainment channel on 30 stations throughout Russia currently owned and operated by Media-One. Anchored by Disney programming for kids and family, the channel also plans to air original Russian programming. In addition to programming the TV channel with acquired content, the joint venture also has plans to produce its own programs which will occupy more of the schedule as the company matures.
full article at:
AWN Headline News