Stefani's first foray into the fashion business was in 2003, when she was approached to design a collection of handbags for LeSportsac. She chose "L.A.M.B." spelled out in Gothic letters as a logo (named after her childhood dog) and the corresponding words "Love, Angel, Music, Baby" as a recurring motif.
The name stuck and she launched a full L.A.M.B. clothing line for spring 2004, based on the touchstones of her personal style, incorporating elements of Julie Andrews in "The Sound of Music," heavily made-up tough girls she got to know growing up in Orange County and Jamaican Rastafarians. The 2006 spring collection brings pirates and Victoriana into the mix, which she researched by renting the "Pirates of the Caribbean" film costumes from a London costume house.
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