It helps, of course, that they're traveling aboard the good ship Disney. The company has put its full weight behind the group with a vision to replicate its wildly lucrative Miley Cyrus/Hannah Montana franchise.
The new Jonas Brothers movie is a page straight from the Cyrus playbook. But mixing up-tempo songs with a you-are-there feel (and a few off-stage vignettes to break up the music), the movie aims squarely for anyone with a Jonas jones who failed to get their in-person concert fix.
"Last year, Miley's 3-D movie (of her Best of Both Worlds tour) opened at $31.1 million and ultimately made $65 million in the U.S.," says Paul Dergarabedian, box office analyst for Hollywood .com. "With the success of girl-oriented movies like Twilight
, the timing for a Jonas movie couldn't be better. If they open at $30 million, few would be shocked." Music is the moneymaker
Big bucks already are flowing, thanks to album sales. The group's latest release, A Little Bit Longer
— their second on Disney's Hollywood Records and a follow-up to the 1.4 million-selling Jonas Brothers
— topped Billboard
's album chart shortly after its August unveiling and has sold close to 1.5 million copies, according to Nielsen SoundScan.
Last year's concert tour grossed $41.5 million and was the 13th biggest in North America, "one step above Coldplay," says Gary Bongiovanni, editor of the touring trade publication Pollstar
. "They were the breakout new act of the year. Everyone else out there, from Madonna on down, were the usual suspects. They haven't peaked yet."