Disney and LEGO Group Announce Strategic Licensing Relationship
February 16, 2009
AWN Headline NewsThe LEGO Group and Disney Consumer Products have announced a multi-year licensing agreement that gives the world's premiere construction toy brand access to an extensive portfolio of renowned Disney and Disney Pixar properties. LEGO and LEGO DUPLO products are currently in development for three franchises -- Disney Pixar's Toy Story and Cars, and Prince of Persia -- all scheduled to launch in 2010.
Children's imaginations will go "To infinity and beyond" when, beginning in 2010, they will be able to re-create the adventures of Buzz Lightyear and Woody with LEGO toys inspired by the TOY STORY franchise. TOY STORY-themed construction sets will be available on both LEGO DUPLO and LEGO System platforms, building the adventure and fun for children ages 2-12. LEGO System products based on TOY STORY and TOY STORY 2 will launch in January 2010, to be followed in May by construction sets based on the new animated feature, TOY STORY 3, scheduled to hit theaters in Disney Digital 3D June 2010. Toy Story-themed LEGO DUPLO products launch in June 2010.
Lightning McQueen will rev his engine at the starting line of a DUPLO portfolio that will have young builders creating and exploring the high-octane world of the CARS franchise. The CARS-themed LEGO DUPLO line will feature iconic scenes from Radiator Springs and the Piston Cup Championship raceway and will feature favorite Cars characters like McQueen, Mater and Sally. CARS-themed LEGO DUPLO products are scheduled to launch in June 2010.
A line of LEGO System construction toys based on Walt Disney Pictures' and Jerry Bruckheimer Films' PRINCE OF PERSIA: SANDS OF TIME, produced by Jerry Bruckheimer, directed by Mike Newell and scheduled to release in May 2010 is also in development. The film, based on the best-selling video game franchise of the same name, stars Jake Gyllenhaal, Ben Kingsley, Alfred Molina and Gemma Arterton in an epic tale of Prince Dastan's struggle to stop an evil ruler from unleashing a sandstorm that could destroy the world. PRINCE OF PERSIA-themed LEGO products are scheduled to launch in April 2010.