Disney's Newly Branded Network, Disney XD Launches With Record Ratings
February 16, 2009
AWN Headline NewsThe first original series on the newly-branded Disney XD cable network, AARON STONE, about a teenager enlisted to become the real life version of a legendary, crime fighting online game character, launched to high marks, surpassing all series premieres on the former Toon Disney in Kids 6-14 (303,000), driven by target demo Boys 6-14 (232,000). In a synergistic move, AARON STONE's premiere was also featured on Disney Channel, delivering 1.6 million Total Viewers and 892,000 Kids 6-14.
With AARON STONE and sneak previews of upcoming original series JIMMY TWO SHOES and KID VS. KAT, Disney XD reached 6.5 million unduplicated Total Viewers and 2.6 million Kids 6-14 in its Friday, February 13 launch.
-- Unveiling with two back-to-back original episode in its debut 7 o'clock hour, AARON STONE registered best-ever levels in the hour in Kids 6-14 (286,000) and Boys 6-14 (224,000).
-- AARON STONE towered over year ago time period levels (2/15/08) by impressive triple digit percentages, increasing 208% in Kids 6-14 (286,000 vs. 93,000) and by 266% in Boys 6-14 (223,000 vs. 61,000). Also, in Total Viewers, AARON STONE nearly doubled year-ago levels (549,000 vs. 279,000).