Diego Lerner Named President, Disney in Europe, Middle East And Africa
March 03, 2009
AWN Headline NewsDiego Lerner has been named president, The Walt Disney Company, Europe, Middle East and Africa (EMEA).
With this appointment, all Disney lines of business in EMEA, excluding Disneyland Resort Paris and ESPN, will be integrated under a single operational structure, as has been done successfully in China, India, Russia, Japan and Latin America. All lines of business in EMEA will report to Lerner, who will develop and implement strategy, expand existing businesses and seek out new opportunities. Under Lerner's vision and leadership, Latin America was the first territory to conceive of and successfully apply the integration of all Disney's divisions. Lerner will remain president of and continue to provide strategic oversight and support to Disney's businesses in Latin America.
"Expansion in international markets is a key strategic priority for Disney, and Diego's proven ability to nurture and grow Disney's businesses makes him an ideal choice for this new position as we accelerate our efforts across Europe, the Middle East and Africa," said Andy Bird, chairman, Walt Disney International. "We are delighted that he will apply his expertise to this important part of the world for Disney."
Lerner will be based in London and report to Bird. He assumes his new post immediately. Claudio Chiaromonte will assume all day-to-day responsibilities for Latin America as chief operating officer and CFO. All Disney businesses in Latin America will report directly to Chiaromonte, who will report to Bird.
As President, The Walt Disney Company, Latin America, Lerner managed all of Disney's activities in the region, supervising offices in Argentina, Brazil, Chile, Mexico, Venezuela, and Miami, Fla. During his tenure, Lerner expanded existing operations and created new businesses, including establishing Disney's Pay TV businesses in the region. As part of this effort, Lerner oversaw the launch of Disney Channel (2000), Jetix (2004), and Playhouse Disney (2008), all in both Spanish and Portuguese. He was also responsible for the launch of the first Radio Disney in Spanish (2001), which is currently on the air in nine countries in Latin America.