Based on what I have read about the theme parks division financials, as crazy as it may sound, I'm wondering if admission for the parks will be increased?
Attendance is UP. Operating costs are UP. Merchandinse and sales revenue are DOWN. Overall financials are down for the theme parks division. This is even after the downsizing of off-stage management.
What this translates to is more people visiting the parks (paying admission) but not spendig as much money once there. (Note: I know there are some people that are getting in free for their birthdays, but I don't think the free people alone are the ones making up the crowds)
In order to offset higher operating costs since merch and food revenue aren't doing it, park admission revenue would need to be adjusted. Doing so also has the effect of cutting down the number of people buying admission because of the higher price.
Bringing attendance down a bit by raising prices will lower operating costs. I think it is a matter of finding the "sweet spot" where operating costs are under control and there is still acceptable number of people paying for admission.
I didn't mention it above, but raising Annual Passport prices would also feed into this discussion and have the same effect.