Commentary: Company's CEO taking a page from Walt Disney?
SAN FRANCISCO (MarketWatch) -- Steve Jobs' return to Apple Inc. after a nearly six-month medical leave is a quieter, more subdued return to the company he co-founded, compared with his triumphant return of more than a decade ago.
Back in 1996, when Jobs came back to Apple through its acquisition of his company NeXT, his return ultimately heralded the comeback of a company that was losing both money and market share, and appeared near death's door.
This time around, it is the company's visionary leader who has had a brush with death and is now more aware of his own mortality, and how his absence might leave Apple in the future. As long-time Apple watcher Tim Bajarin, president of Creative Strategies in Campbell, Calif., explains in this insightful piece in PC World, Jobs will likely focus more on what he sees for Apple in the long-term future, rather than the day-to-day.
I find it ironic that Jobs' return to Apple, supposedly to preserve his legacy, is being compared to similar efforts by Walt Disney. Tim Bajarin needs to be reminded that the "what would Walt do?" mindset that prevailed at Walt Disney Productions in the 70s and 80s handcuffed creativity and caused a leadership vacuum that almost destroyed the company nearly 20 years after Walt's death. I'm pretty sure that's not the legacy Jobs wishes to leave at Apple.