Disney's MP3 players for preteens
Going after a market that includes children as young as 6, Disney on Thursday unveiled a new line of portable digital audio players for preteen consumers.
Disney Mix Sticks are digital audio MP3/WMA players designed to download music files or copy from CDs. They also accommodate memory cards, called Mix Clips, that feature prerecorded music from Walt Disney Records.
"Digital music is exploding and is ready to take off with kids," Chris Heatherly, Disney Electronics vice president, said in a statement. "The Disney Mix Stick-Mix Clips combination is the perfect way for kids to get started with digital music because it's easier to use than players that can only be used with a PC, and it is just as capable."