Disney XD Set Records Last Week
June 16, 2009
For Immediate Release :
Growing its Total Day audience for the 3rd consecutive week, this week ranked as Disney XD's most-watched week ever (includes Toon Disney) in Kids 6-14 (155,000) and Boys 6-14 (97,000), surging over year-ago levels (week of 6/9/08) by an impressive 45% (107,000) and 29% (75,000), respectively. In Total Viewers (300,000), this week was the net's 4th most-watched week of all time, increasing by a solid 13% year to year (266,000).
Powered by the "Phineas and Ferb" marathon (11:30 a.m. - 12 mid), Saturday, June 16, now stands as Disney XD's most-watched day off all time (includes Toon Disney) in Total Viewers (557,000), Kids 6-14 (271,000) and Boys 6-14 (164,000).
Since joining the net's lineup on 2/16/09 featuring original episodes, "Phineas and Ferb" accounts for Disney XD's Top 9 series telecasts in Total Viewers, with two of Saturday's marathon episodes ranking among the Top 5 ever (821,000 - 12:00 a.m.; 809,000 - 1:30 p.m.).
In target kid demos, featuring multiple airings of "The Suite Life of Zack & Cody" and "The Suite Life on Deck," Disney XD delivered 8 of its Top 10 most-watched telecasts to date in Tweens 9-14, and 6 of its Top 10 in Kids 6-14 and Kids 6-11.
Disney XD is a basic cable channel and multi-platform brand that showcases a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD premiered on a 24-hour, advertiser supported network (formerly known as Toon Disney) that reaches over 72 million households via its basic cable affiliates.
Source: NMR, final national U.S. ratings, 6/8-6/14/09, Total Day, M-Su, 6 a.m.-6 a.m.). DXD telecast ranks exclude Toon Disney.