Local websites planned for New York, L.A. and Dallas within the next year.
LA Times Tues 7/21:
As beleaguered newspapers and television stations across the country shed reporters and pull back on coverage, sports powerhouse ESPN is aiming to hit into the yawning gap.
On Monday, ESPN announced that it would launch localized websites in Los Angeles, New York and Dallas within a year to showcase sports teams, including the Dodgers and Lakers, that draw legions of loyal fans. The rollout follows a successful pilot project in Chicago, which has generated a robust online audience in less than four months of operation.
The Walt Disney Co. network's strategy is to draw on its ESPN brand and vast resources -- including its marquee "SportsCenter" show and its ESPN radio stations and personalities -- to provide stories, analysis and game highlights that can be accessed online or with wireless devices such as cellphones.