But as I posted with that article, raising the prices of the annual passes IS NOT going to solve the problems of the increasing crowds.
How many years has Disney been raising their ticket prices? I remember back in the late 80s when it was only around $20 to get into Disneyland. And it's now $72? The rising ticket prices DO NOT deter guests from buying tickets to get into the gates. They can raise them all they want, and it is not going to stop them from coming. So I'll say again, raising the prices of the passes is not the answer.
And as I also said with the article, the sole reason for the increase of the sales of annual passes, was the implementation of the monthly payments. As far as I know, Disney did not even advertise this outside of the resort. All it took, and I know this because I did it myself, was word of mouth. One person saw it at the park, and that person told everyone they knew. I remember telling people at my job last Christmas about it when it first started. So word spread like wildfire. So pretty much everyone in Southern California flocked to the DLR to purchase annual passes. And BOOM, sales sky rocketed! Granted, this boom in AP sales helped them during a rough economy, but it also contributed to unsafe crowd levels at the park. Raising the prices will not slow the sales of AP's, because people will still buy them. $429 for a premium?!?! That won't stop guests from purchasing them as long as they can make monthly payments!!! Stopping the monthly payment option ON ALL NEW AP SALES will make the numbers on AP purchases drop like a brick! And crowd levels will gradually start to decrease. And I when I say all new AP sales, because current ones with monthly payments are in a locked contract and cannot be changed. If Disney stops the monthly payment option on new AP sales, it will eventually solve the high crowd level problems. And this was mentioned in Al's article last week.
But on a side note, I do find the price increase ludicrous and ridiculous. It just continues to show how much the Disney company has become the money grubber more and more through the years.