Disney Is Expecting New Mothers Magazine
10/10/05 - DMNews

Disney Is Expecting New Mothers Magazine

Disney Publishing Worldwide Inc.'s Wondertime next year will become the newest player in a competitive sandbox of magazines seeking the attention of mothers with young children.

Oversized like Real Simple magazine and with similar white space and a trapezoid logo, Wondertime is for women with children up to age 6 who are keen to nurture their offspring's love of learning.

"It's more about the joy of parenting and less about the job of parenting," David A. Mevorah, New York-based publisher of Wondertime, said of the magazine's positioning.
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