Recent reports coming from various divisions within the Disney Company: for the new fiscal year, everyone will be getting new stationary and business cards.
The various divisions the Disney Company used to have their own unique versions of Mickey for their stationary and nametag logos:
Animator Mickey for Feature Animation,
Clapboard Mickey for Disney Studio,
Sorcerer Mickey for Imagineering,
Maestro Mickey for Wald Disney Records,
Apparently, due to the “One Disney” initiative, the new logos for the divisions will no longer have their various unique identifying Mickey. They will now display a generic Mickey for all.
I believe that those unique Mickey logos have been a significant element of the pride and morale CM’s had for their divisions and the company overall.
So, this move just continues the slippage of the former Walt Disney Company’s current focus on the Disney Brand down to essentially just being Generic Disney.
I don’t know if they have taken into consideration the effect of the morale of their various division CM’s who are attached to their associated logo Mickey’s, but it may be another case of failing to understand their own culture.