Disney Channel Looks to Connect With Viewers

Disney Channel's service in Korea in recent months has taken on a completely new promotional strategy _ putting more emphasis on the educational aspects of their programs.
``Though we aren't an educational channel there are certainly educational aspects to our shows. Market research results told us that Korean viewers were very much interested in education, which we found very interesting, '' said Raymond Miranda, managing director of Southeast Asia and Korea region at Walt Disney Television International, during his visit to Seoul earlier this week.