NEW YORK – Disney is offering a free day's admission to 1 million guests who complete a day of volunteer work next year.
The "Give a Day, Get a Disney Day" program will provide certified volunteers with a one-day ticket to any park at Disneyland in Anaheim, Calif., or Walt Disney World near Orlando, Fla., in 2010.
Disney is partnering with HandsOn Network, a clearinghouse for volunteer opportunities, to connect people with projects and to certify that the work was done.
"We are trying to inspire 1 million people to volunteer in their communities and we're inspiring them to do that by giving them a free day at a Disney park," Jay Rasulo, chairman of Walt Disney Parks and Resorts, said in a phone interview with The Associated Press.
Rasulo called the promotion "very timely," citing the increased needs of nonprofits in the weak economy, as well as President Obama's national volunteering initiative.
"The spirit of our country is very much behind that, whether it's the first family or whether it's the average family," Rasulo said.