Saw this article and seems intresting. What is everyone else's thoughts on this?
Read the full story at the link above.Disney’s Retail Plan Is a Theme Park in Its Stores
By BROOKS BARNES
Published: October 12, 2009
LOS ANGELES — The Walt Disney Company, with the help of Steven P. Jobs and his retailing team at Apple, intends to drastically overhaul its approach to the shopping mall.
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Disney Stores, which the media giant is considering rebranding Imagination Park, will become more akin to cozy entertainment hubs. The chain’s traditional approach of displaying row after row of toys and apparel geared to Disney franchises will be given a high-tech makeover and incorporated into a new array of recreational activities. The goal is to make children clamor to visit the stores and stay longer, perhaps bolstering sales as a result. Over the next five years, analysts estimate that Disney will spend about $1 million a store to redecorate, reorganize and install interactive technology.
Check out the CNBC report of this: http://www.cnbc.com/id/15840232?video=1294049041&play=1#