The Wall Street Journal is reporting today that Disney has announced the latest in mobile movie and television show viewing technology. The new technology, code named ‘Keychest’, will enable consumers to purchase a movie or TV show and have permanent access to it, thus allowing it to be viewed on a computer, IPhone, On Demand services, and various other digital platforms and devices.
How does this work? When a person buys a movie from a ‘Keychest’ participating store, the persons account with other participating services (mobile phones, on demand cable service, etc) will be updated to show the title as available for viewing. If the movie is purchased at a non-participating store, the individual will be given a code which they can input online to ‘unlock’ the movie. The movie is not downloaded, but is instead resides within a special server with each particular company (cell phone provider, cable company, or phone company).
Bob Chapek, president of Disney’s Home Entertainment Division, says that while Disney doesn’t expect to see any positive financial results with the technology for about 5 years, he predicts that ‘Keychest’ along with Blu-Ray will help bring back the lagging sales of DVD’s and Blu-Ray’s , which has fallen as much as 25% with some studios.
But Disney is not alone in trying to develop this new technology. Sony Entertainment has also announced their own version of ‘Keychest’ called DECE (Digital Entertainment Content Eco-system). DECE was announced a little over a year ago and already has 5 major studios signed on to it along with a few tech companies like Comcast and Intel.
Currently, there is no date for either ‘Keychest’ or DECE to be released.
The article can be found at Ditch the DVDs: Disney's 'Keychest' Alters Idea of How to Own a Movie - WSJ.com
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