New Delhi, Oct 16.(PTI): To capitalise on the booming cartoon-based toys retail market here, Walt Disney has entered into an agreement with Funskool India to retail its range of toy merchandise, which includes its Princess Collection of Dolls and Role-Play sets.
Funskool will thus launch the internationally popular Disney 'Princess' Dolls and Role-Play sets this year. The products are priced between Rs 299 to Rs 649 for dolls and between Rs 199 to Rs 1500 for role-play sets, a Disney release said.
"The move represents another significant step in the company's business strategy in India.
With the demand growing for contemporary cartoon based toys in the Indian market, this arrangement will prove beneficial to both Disney's famous 'Disney Princess' range that are a huge rage in the international markets and to Funskool," said Rajat Jain, Managing Director, Walt Disney Television (India).
Jain said they were confident that the products, hugely popular worldwide, would appeal to little girls in the age group of 3-9 years.
Under the agreement, Funskool will also manufacture board games and puzzles from their facility in Goa.