Disney's biggest challenge will be to get enough people enthused about second-string superheroes to justify the price -- about $1.2 billion, or 40%, more than what Marvel's stock was worth when the deal was announced Aug. 31.

The high price means Disney will have to find new ways to earn revenue from Marvel -- perhaps by bringing Marvel-licensed toys to more store shelves around the world, and by digging deep into its comic vault for potential new blockbusters.

Although Disney is constrained by the fact that big-name Marvel superheroes such as Spider-Man are already locked up in long-term deals with rival movie studios, Disney has had a history of successfully turning unknown talent such as Miley Cyrus, the actress behind "Hannah Montana," into multibillion-dollar enterprises.
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Disney sees superpowers in Marvel deal