The store on 5th Ave closed at the end of Dec.
Disney Store Innovates Times Square Retail with All-New Magical Shopping Experience Opening Fall 2010
PASADENA, Calif. - (Business Wire) Disney Store will transform an expansive retail space in the heart of New York’s Times Square into a magical state-of-the-art, interactive retail destination set to open in fall 2010. The lease signed with Vornado Realty Trust, negotiated by RCS Real Estate Advisors, and brokered by SRS Real Estate Partnerssecured the location at 1540 Broadway, between 45th and 46th Street. Inspired by Walt Disney’s legacy of creativity and innovation, the new Disney Store will celebrate Disney’s long-standing history with the city that never sleeps.
Since the debut of Walt Disney’s audio-animatronic figures at the New York World's Fair in 1964, Disney designers, architects, and engineers have utilized technology to bring new immersive experiences to the city. Continuing the legacy, Disney Store will incorporate technologically advanced displays including an interactive Disney Princess castle to serve as one of many magical centerpieces at the new Times Square location. An all-new children’s theater will feature the latest Disney entertainment, classic animation, and continue Disney’s rich tradition of storytelling.
Renovations will begin soon at the Times Square location, designed to showcase a wide assortment of products inspired by iconic Disney characters and key entertainment properties. The newly-designed Disney Store will facilitate interactive play and imagination, host children’s activities, special events, and celebrity appearances.