Zizzle to Create Pirates Product Line
Source: Zizzle October 24, 2005
The box-office bonanza that made pirates cool again is back in action with the next installment of the franchise, Disney's Pirates of the Caribbean: Dead Man's Chest. Everyone is back including Johnny Depp, Keira Knightley and Orlando Bloom with producer Jerry Bruckheimer and director Gore Verbinski driving the ship. You will see fantastic action, new spectacular special effects and even more laughs than ever before. To accompany one of the most anticipated films of 2006, Zizzle LLC will deliver the first mass market toy line ever offered behind the Disney franchise, which encompasses the recently announced sequel and the yet to be named final film in the trilogy.
Zizzle, a team of proven toy marketers led by Roger Shiffman has come on the scene and are gaining momentum quickly. The company's first product launch iZ, an animatronic character and iPod(TM) companion has received acclaim throughout the toy business. Included in this year's "Hot Dozen" toys from Toy Wishes Magazine and more, it is being heralded as one of the most exciting things to hit retail shelves in years. Product development for Disney's "Pirates of the Caribbean" will be equally innovative, and marketing will seek unique, fun ways to drive Pirates at retail.
"The tremendous success of Disney's 'Pirates of the Caribbean' caught retailers by surprise, and the inherent excitement for 'Pirates of the Caribbean: Dead Man's Chest' combined with our fresh ideas on product development make for a powerful opportunity," said Shiffman. "The play pattern and property are the perfect fit for kids, and we hope to drive the business worldwide to a magnitude that few other major film properties have seen before."
Disney's "Pirates of the Caribbean" products, which will launch just prior to the movie release will include: action figures, play sets, role play, interactive hand held games, novelty electronics and more. The line will play off the incredible depth of characters, storylines, movie sets/locations and pirate fantasy. Highly detailed action figures will include all of kids' favorite characters, from Captain Jack Sparrow to Will Turner to the new villain character, Davy Jones. Figures and accessories will be launched in multiple sizes/scales and with built-in features from slashing swords to smoking cannons. Kids will be able to take to land or sea with different play sets, including an Ultimate Black Pearl ship measuring nearly three feet long! And, of course, role play toys will allow any child to become "one" with their favorite pirate, Captain Jack Sparrow, using all of his great gear.