In an effort to increase its revenue, has named Pixar CFO Ali Rowghani as the new CFO to its ranks.

In a statement released yesterday by Twitter CEO Evan Williams, Mr Rowghani's start is going to help Twitter "create value for our users and capture the financial opportunities that result from it," .

Let's hope he can bring some of the Pixar magic with him.

For more on this story, please go to UPDATE 2-Twitter names Pixar executive as CFO | Reuters