LAS VEGAS, Mar 16, 2010 (BUSINESS WIRE) -- At ShoWest 2010, Dolby Laboratories, Inc, announced it is working with Walt Disney Pictures(R) and Pixar(R) Animation Studios to deliver a new audio format, Dolby(R) Surround 7.1. Disney(R) and Pixar have stated that Dolby Surround 7.1 will be launched in select theatres with the release of Toy Story(R) 3
in 3D this June.
"For 40 years Dolby has not only provided content creators with the tools to create a more realistic audio experience, but has also enabled the exhibitor to deliver audiences the ability to experience the content as the creator intended," said Page Haun, Senior Director, Marketing, Cinema Market Segment, Dolby Laboratories. "The release of Toy Story 3
in a discrete 7.1 mix will raise the bar for movie theatre owners and their patrons."
Dolby Surround 7.1 brings a more exciting sensory experience to audiences for 2D and gives content creators control over audio placement in a theatre when mixing 3D movies. The ability to compose audio with visual elements of 3D allows content creators to immerse the audience deeper into the movie with dramatic realism.