Myself I'm rather mixed on the film, while the trailer has it's moments here and there... (The "Let down your-*THUD*" being the best gag for me.) I think Disney put itself into a conundrum.
They're doing another Princess film, however the public has groaned about this...so they're having a focus on the lead male character to hopefully change people's opinion and grab the boy audience.
But there are two kickers, the first one being I recall reading somewhere where they mentioned there will be a lot of "Girl Power" in the film. While that will excite a girl audience, but not so much for the boys.
The second kicker is the tagline, Rinse. Rescue. Repeat. Certainly not the kind of tagline that grabs a boy audience.
So I'd say right now the film is certainly pulling off mixed messages, and on another note it would have been nice if this was 2D animation. How can one really jump back into 2D animation when the next film from the company is CGI?