Shades of The Great Mouse Detective...
For anyone who still thinks Disney Consumer Products isn't calling the shots at Animation, the complete stomach-churning text is here.
Disney restyles 'Rapunzel' to appeal to boys
With 'The Princess and the Frog' coming up short at the box office, the studio retools its next animated feature to lose the girly taint.
March 9, 2010
Disney is wringing the pink out of its princess movies.
After the less-than-fairy-tale results for its most recent animated release, "The Princess and the Frog," executives at the Burbank studio believe they know why the acclaimed movie came up short at the box office.
Brace yourself: Boys didn't want to see a movie with "princess" in the title.
This time, Disney is taking measures to ensure that doesn't happen again. The studio renamed its next animated film with the girl-centric name "Rapunzel" to the less gender-specific "Tangled."
...The studio's marketing campaign will amp up the role of the dashing Errol Flynn-styled male lead to share the spotlight with the golden-haired namesake of the classic Brothers Grimm story. Hints of swashbuckling action are already being leaked online.
"In our film, the infamous bandit Flynn Rider meets his match in the girl with the 70 feet of magical golden hair," wrote the film's producer, Roy Conli, on Disney Animation's Facebook page. "We're having a lot of fun pairing Flynn, who's seen it all, with Rapunzel, who's been locked away in a tower for 18 years."
...However, some in the Disney animation community think the name change is misguided.
Floyd Norman, a retired Disney and Pixar animator, lampooned the new name with a cartoon on his blog that depicts Rapunzel in her tower brandishing a machine gun and declaring "Rapunzel Salvation: This Is Not a Princess Movie."
"The idea of changing the title of a classic like 'Rapunzel' to 'Tangled' is beyond stupid," said Norman, who worked on films including "Mulan" and "Monsters, Inc."
"I'm still hoping that Disney will eventually regain their sanity and return the title of their movie to what it should be. I'm convinced they'll gain nothing from this except the public seeing Disney as desperately trying to find an audience."
Rapunzel isn't the only Disney princess to have a boy problem.
Concluding it had too many animated girl flicks in its lineup, Disney has shelved its long-gestating project "The Snow Queen," based on the Hans Christian Andersen story. "Snow Queen" would have marked the company's fourth animated film with a female protagonist, following "The Princess and the Frog," "Tangled" and Pixar's forthcoming "The Bear and the Bow," directed by Pixar's first female director, Brenda Chapman, and starring Reese Witherspoon...