Like Blu-ray, the studios are supporting 3D HDTV too by gambling on upgrading 2D films to 3D for their eventual release in that format to consumers. With these records, I'm sure to them it seems less of a gamble for their investments now.
Ultimately, money talk and the studios listen. So as audiences continue buying up tickets for 3D movies, we can't avoid seeing more 3D publicity and films, regardless of whether it's a good or bad movie. But it gets butts into theatres, which theatre owners obviously love, and provides another 3D Blu-ray title to release which 3D HDTV manufactures appreciate. (And there'll also be 3D channels coming this summer too.)
It does seem like Hollywood and 3D HDTV brands are shoving this down our throats. But on the practical side, I'll watch a 3D movie if I think I'll enjoy it, but I don't plan to buy a brand new 3D HDTV for quite some time, not after I only bought my 2D HDTV a couple of years ago.